Keeping all your blog ideas and content organized can make anyones head explode!
(We often feel that way too… Just don’t tell anyone!)
Coming up with all the ideas and content for great blog posts is hard enough, what about keeping everything organized and easily accessible? Organizing your content will help boost your or your teams productivity levels, which in turn increases traffic.
With all this in mind, what makes a good system and how do you decide what tools to use? Having every bell and whistle isn’t always the best way to go. Blue Helium Concepts has even has a wide array of clients that work so differently, we have to keep notes on it so we know how to approach each client. Some of our clients are so organized they have lists for every project, then a list for the lists of the project. On the flip side, we have clients that rather us text them things we need from them, either way, it works so who cares?
The point is, we all know that everybody works differently just like how every organizational system is different. Wether you purchase, subscribe or create your own, there are some key points to keep in mind when searching the massive www for one.
You have no shortage of ideas or content, just a problem finding them when you need it.
- It should to be simple.
- It should work like you do.
- It must work where you work.
It Should Be Simple
Everything should be made as simple as possible, but not simpler. - Albert Einstein
Our team here at Blue Helium Concepts prefer to use a tool the way it is intended to get the job done. The system you create shouldn’t be too complicated. If it is, you more than likely won’t stick with it So, how do you keep things simple?
Expecting an editorial calendar to control how your blog theme looks doesn’t make much sense. That’s not what the tool is for. While we all dream of the perfect all-in-one tool that does everything we need it to do in one place, remember that not everyone works the same and that such a tool cannot possibly exist. Understand
Things tend to get complicated when we decide to go ahead and use a tool in a way that it wasn’t intended. Tools tend to get complicated when they implement features and changes that don’t fit in with their original core focus (feature creep). Don’t use a spreadsheet when a database is what you need. Don’t use a task management system as an editorial calendar.
Refrain from signing up for every new, cool app that comes along. It’s one thing to try it, but another to start moving all of your content into it only to decide that no, it doesn’t really work.
Find a tool that does what you want it to do, not a tool loaded with unnecessary features that make things complicated.
Your system for organizing blog post ideas is just for organizing blog post ideas. It is not an additional to-do list for things you have to do on your web site, and maybe a grocery list thrown in. A simple system that works for blog ideas might be something you can replicate for planning web site landing pages, but don’t combine the two at the get go.
It Should Work Like You Do
You have to know how you work which, more than often we find clients haven’t taken the time to really consider.
Do you work by free-writing a full draft post? Do you collect links and phrases and drop them into a repository, knowing you can build a full post off of it later? Do you need to collect images as inspiration or to use? Do you get your ideas while driving and prefer to record yourself talking? These kinds of questions will help you know which tool is going to be useful and which won’t fit how you work.
We like to use Evernote. It’s simple enough yet has options to grow when we do. We can place notes and share with out team, and even search for past notes and articles. But remember, just because it works for us, doesn’t mean it will for you. Find your system, make sure it works like you do, and test drive it. Most systems out there allow for a 14 or even 30 day trial period.
It Must Work Where You Work
Your system has to be usable wherever you’d likely use it. We aren’t talking about the physical location, though that helps too.
This means if you aren’t ever going to write a blog post on your phone, then don’t reject a solution just because it doesn’t have a blogging app for your phone. Or, if you often write where there is not internet access, you’ll need something that allows you to work offline.
Integrations are a big deal. If you are working in WordPress, does the tool you use integrate with WordPress, or are you having to rely on copy-and-paste techniques? Is the tool excellent enough that you are willing to use copy-and-paste techniques? Does the tool update your calendar if you’re task-orientated?
Pulling Everything Together
We know how frustrating it can be to build a system from scratch. Trust us, we know… So here are some key points to get you started.
Figure out your current habits. Example: Do you use your email system for more than email? Do you use it for notes?When we come up with a blog idea, we start it as a draft in WordPress and come back to it when ready.
Figure out your redundancies. Are you having to duplicate processes between multiple systems?
Figure out what integrations and features you want. Do you need a mobile app or have it connect directly into your blog?