Wait… Kmart outranked Apple?
Out of all the brands out there in the world, which would you expect to rank in the top five along side Facebook and Instagram? Would you be as surprised as to see Kmart along their side? We never expected to find Kmart outranked Apple! Kmart was in ranked in the top five brands generating the most positive word-of-mouth among millennials earlier this month in Australia. Apple pulled in at eighth place according to YouGov.