22 Sep Outdated SEO Strategies Your Business Is Probably Using
Some Outdated SEO Strategies We Found.
You’ll be surprised at the number of businesses still using them.
There are many, many strategies, but these four outdated SEO strategies are the ones we found numerous small business still practice regularly.
- Not Having A Web Presence. (Crazy Right?)
- Not Becoming Mobile-Friendly.
- Link Quantity & Quality.
- Keyword Overkill.
Small Businesses Without A Website
According to a Clutch’s Survey, small businesses continue to struggle at creating and maintaining their web presence. Nearly 29% of small businesses don't even have a website.
Marketing firms, like Blue Helium Concepts and small businesses around the country are always fighting to stay up with the constant change of the mythological Google Algorithm. Again, there are so many SEO strategies out there, some proven and some theoretical, but we found a few that really need to change.
Having A Web Presence
Some staggering statistics shown in Clutch’s third annual Small Business Survey, small businesses continue to struggle at creating and maintaining their web presence. In 2017, this is something that really can’t be ignored anymore. As of this past June, roughly 51% of the worlds population is online, that’s 3.9 billion people! According to ICT (International Telecommunication Union) of the United Nations, 70% of today’s youth (15-24 year olds) are online. You can see more stats in the ICT Facts and Figures 2017 publication.
Why do we show these numbers in an SEO based article? To even start combating the outdated SEO strategies, you must be online first! Not having an online presence is equivalent of not being a legitimate business to some customers.
You used to be able to say “I’ll get a mobile-friendly site soon.” or “I know I need it, but I don’t have the time.”, well that time has come and gone. As of January 2017, mobile devices account for more than 60% of digital time. The Clutch report shows that 17% of small businesses don’t have a mobile-friendly website.
Even if your primary customer base shops or uses your website from their desktop, not having a mobile-friendly website means you’re missing out on a large amount of web traffic. By hiring a dedicated and qualified agency to design a website with mobile users in mind, you will be able to create a positive user experience that will boost your search engine rankings and organic traffic.
Small Businesses That Aren't Mobile
Not having mobile friendly websites means small business owners miss a huge opportunity to tap into the quickly growing millennial and Gen Z markets that consider mobile browsing a part of everyday life.
Link Quantity & Quality
In mid 2012 Google forever changed the way links rank websites. Before the change, the number of links in your articles and website was a factor for ranking. Now it’s all about the quality.
Even though links generate web traffic, search engines now analyze link quality and relevancy when it comes to rankings. Acquiring links from trusted & reputable sources with high credibility is now more important than having hundreds of links from random sites and directories.
During a Google Q&A done by 42DM, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the first two ranking factors were links and content.
Earlier we posted an article about the importance of having fresh content on your website. We explained that constantly having fresh content allows for more keywords to be used on your website. We don’t want to confuse anyone by saying keywords should be placed everywhere on the website, because that is not the case at all.
Google’s RankBrain system is now putting more and more weight on the quality of the content being provided rather than the quantity of keywords. As we said before, instead of posting or writing articles based on keywords, write high quality content with keywords naturally in place around what the reader wants.
Refreshing your SEO strategy can be difficult and time-consuming, but it doesn’t have to be. Blue Helium Concept helps new and established brands across Central Florida market their products and services and increase website traffic quickly, efficiently and cost-effectively. When you partner with us, we listen and learn about your business, your goals, wishes and needs. We take you to the core of your business and align with your values. Your SEO goals are worth a conversation: contact us at 321-300-6658 or [email protected].